Strengthening the roots of brands
About
Roots was established in 2007 by curious professionals having a rich experience in the field of sales & marketing, advertising and an exceptional creative curve. Over the years, we have evolved as a one-stop solution for all marketing and advertising needs of pharmaceutical company brands.
We understand the need for effective and to the point marketing communication. We support you in building your brands and taking them to the next level. We help brands in taking a creative way with unique campaigns that meet the specific demands of customers. Today we are proudly catering to various national & international companies, successfully exceeding their marketing and creative goals; bringing ideas into sustainable actions.
Mission
Help businesses to evolve, compete, grow and expand rapidly with efficient and effective marketing and communication tools.
Vision
To be known as a reliable and trustworthy partner for pharmaceutical marketing support
Why Roots?
Our Services
BRAND CREATIVES & COMMUNICATION
Logo designing | Visual Identity | Graphic Creative Design | Campaign Development | Content Creation | Production
At Roots, we understand the needs of pharmaceutical brands. Your brief is the game changer for us. We not only understand your business goals, but also try to link those to the needs of your target customers. Our team helps you to craft out the apt communication message for a brand and then make it work through different communication channels. Timely execution of projects along with creative designs gives us the competitive edge.
We develop marketing collaterals for varied set of customers.
- HCPs
- Patients
- Retailers
- Internal team members
BRAND CONTENT
Creation | Scripting
Creating a crisp and effective content for your brand and one that can be communicated well by the sales team to your customers is indeed a challenge. We have an expertise in developing brand-related content catering to HCP’s, patient education, articles, emailers, blogs and digital communication.
- Brand related content (slogans, taglines, key communication)
- Patient education
- Article writing ( awareness)
- Content for digital and social media
- Brand literatures
- Emailers
- Scriptwriting
TRADESHOWS, EVENTS & MEETINGS
Designs | Fabrications | Onsite support
Trade shows, events and meetings are a mainstay in a pharmaceutical company’s marketing plan. They are also a great opportunity for pharma companies to interact with their customers and showcase their brands and improve the brand visibility. We create exhibition booths for pharmaceutical companies for promotion of their products both at national and international level. Our services include designing of various components of the booth such as backdrop, banners, videos, brochures, posters etc. We also support in fabrication and production of the booth and other components, thereby providing an all-in-one service to you.
AUDIVISUALS & POWERPOINT PRESENTATIONS
Content | Designing | Creation
Audiovisuals are a key tool in driving engagement at customer level. Videos can prove to be an effective tool for communicating key messages to customers. Understanding the needs of our customers and based on their creative brief and their requirements, we create audiovisuals and power point presentations for a better interaction. Based on the feedback of our customers, we also come up with follow up videos or content to address their brand needs.
WEBSITES
Design, Development & Maintenance | APP Design & Development | User Experience | Information Architecture
Website is an important marketing vehicle, a good platform for return on investment in today’s fast-paced world. Websites serve as an effective tool for creating awareness among the general population and customers usually resort to websites for gaining access to information.
We deliver attractive and impressive SEO friendly website design, easy navigation to make website user friendly, product showcases and product pages to engage the audience, mobile friendly responsive design, elevated brand experience, news, blog sections to generate dynamic content.
DIGITAL MARKETING
Social Media Platform Management | Website Influencer Engagement | Email Marketing
Promoting brands to connect with potential customers using digital marketing tools is a popular mode of communication in current times. Digital marketing relates to attracting customers via email, content marketing, search platforms, social media, and more. At Roots, we offer a range of digital marketing services to suit your needs.
- Defining KPIs for growth ex. Brand reach - number of followers, increase in traffic to sales assets or website
- Creating calendar with trending topics aligned with current industry trends.
- Platform specific creatives for better user experience ex. Reels and Youtube videos in different formats
- Identifying and mapping trending topics and hashtags or keywords
- Brand collaborations with high valued influencers
Some of our other digital marketing services include:
- Website development
- Mobile app development
- Development of interactive marketing platform for pharma companies
- Search Engine Optimization
- Paid campaigns on Social media and E-Commerce marketplaces
- Complete E-Commerce account management
INTERNAL AND CORPORATE COMMUNICATIONS
Company newsletters | Corporate Brochures | Sales team Communications | Interactive activities | Annual meeting presentations | Training slides
Sharing information to internal team members to showcase events, highlights, goals, and performance recognition always serves as a motivational tool for all. We have created striking newsletters over the years that have proved to be smart team engagement material.
Our Work
- All
- Sales Aid
- Flyers
- Brochures / Newsletters
- Trade show Booth Designs
- Posters/Infographics
- Patient Centricity
- Events (International Speaker Programs)
Audio Visuals
Sales Aids
Flyers
Brochures / Newsletters
Trade show Booth Designs
Posters/Infographics
Patient Centricity
Events (International Speaker Programs)
Our Customers
